Details:

World of Barbie is a highly immersive, social destination that turns a global IP into a ticketed experience with serious commercial pull. It drew over 500,000 visitors in its first year-long US run, a similar number across its Asia run, and is now expanding into Europe.

Guests can relax in Barbie's full-size DreamCamper Van, travel to intergalactic destinations aboard the Barbie Interstellar Rocket, record a musical masterpiece in the Barbie Sound Studio, and revisit the iconic dolls and accessories that have defined six decades of the brand.
 

In partnership with Kilburn Live, Storyland Locations identified the most advantageous venues and negotiated strategic partnerships to bring this exciting attraction to Europe.