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CONTACT
Our Services
We are the bridge between the world's most valuable IP and the people who build it into reality.
IP owners want more from location-based experiences. The market is fragmented and operators are stretched. We sit in the middle; connecting, structuring, and de-risking the deal, then staying in it through design, delivery and opening. Much more than a vendor handing over a report, we are an asset-light, partner-led development company, built to deliver from initiation to opening.
We bring the IP owner, the operator, the site and the capital together to build something new.
Building an experience from scratch can be the biggest bet in this industry. The IP has to fit the market, the market has to fund the build, and the teams have to still work 20 years after the ribbon is cut. We see it through from end to end: discovery, structuring, design, and delivery. WE even ensure healthy operation, through a network of best-in-class operating, touring and creative partners.
Purpose & Goals: We ask the Why. The motivation for entering location-based entertainment sets the scoreboard. We help you start strong by clarifying your purpose and establishing goals to measure your success.
Audience & Market: We pinpoint the Who. You must clarify your target audience before you can bring them the best version of your experience. WE identify the gaps others have missed, and map out the market, giving you a clear vantage point to spot opportunities.
Format & Concept: We inform the What. There are many ways to crack a nut. We know the typology of LBEs and can help you navigate questions of location, touring, scale, activations and components. Then we pull it all together through concept development.
Location & Partner: We advise the Where. Each experience has its own particular requirements. WE can find the right real estate through brokers in every major city, plus the operating, capital, and industry partners to make your plan reality.
Design & Delivery: We optimise the How. Your project needs detailed and polished design development and the right operating team to deliver it: yours, ours, or a blend.
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